Chinese Super League Announces Ford Deal
As per the CSL release, Ford will provide a number of vehicles, but will also organize more than 600 soccer-themed events throughout China over the course of the contract. Don’t expect these all to be massive exhibitions, but Ford knows how to do sports sponsorship activation as well as anyone, and this deal is most definitely a good thing for Chinese soccer. Credit Ford with sticking to its principles after being shunned as the CSL’s title sponsor earlier this year in favor of the dubious Ping An insurance group....