The race won’t be decided until July 31, 2015, at the IOC Session in Kuala Lumpur, and it’s likely that some of the six bids will be shed well before that stage. As I’ve said before, the Chinese bid looks a distant prospect on paper for several reasons, but its bid is still very important even if it turns out to be a set-up for 2026 or beyond. In this piece I look at what China has to do to overturn the odds and win. Here’s an extract:
Counting in Beijing’s favor is the fact that the capital held a successful Games so recently. There are so many intangibles involved when calculating the profit/loss line from an Olympic Games, but the 2008 Olympics exceeded expectations in terms of sponsorship, and the overall experience gained from five years ago would still be very relevant today.
0 votes
